Marketing Campaign

Efficient Marketing Tools

Duxes team has an extensive network of government, media partners, associations and industry bodies with whom we work with closely to ensure full and accurate coverage of our target market for franchising event. Our in-depth knowledge and extensive experience in franchising area will ensure that the summit is designed specifically to the target audience

Direct Mailings

Sending specially designed and scripted invitation letters to over 8,000 potential attendees in the FRANCHISING Area.

Monthly e-mail updates

Providing updated information on the event such as new headline speakers or sponsors on a regular basis every month to more than 10,000 emails of senior industry leaders.

Adverts and editorial in key publications

Posting the event brief with the information of partners, sponsors and endorsers in form of Color ads and special editorial in Key Publications

Cross marketing with other industry events

Cross-market with other events through banner advertising and on-site promotion

Public relations

A series of PR activities before, during and after the event will be used to inform the regional and international press to maximize press attendance at and reporting on the event

Endorsing associations

Inviting our partners from the most respected endorsing organizations and government departments to actively participate fully in the event. Such strategic alliances allows us to leverage on benefits such as helping us promote and distribute event material directly to their subsidiaries and members, thus maximizing attendance

Joint marketing with sponsors and exhibitors

Advertising the event to our sponsors' potential or existing clients As part of our belief in maximizing the benefit to our sponsors, we offer discounted registration rates to sponsors lists of clients

Fax marketing

An immediate and targeted method of increasing awareness about the event, in which the conference brochures are faxed out to approximately 10, 000 targeted individuals

Direct telesales

Utilizing highly trained dedicated telesales professionals to reach our extensive database of leading industry professionals